Consumers don’t want to be sold — they want to be informed.
Did you know?
- Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (comScore)
- 81% of online consumers say blogs are trusted sources of information and advice. (BlogHer)
- Written articles, especially “how-tos” and case studies, are the kinds of content that lend blogs the most credibility.
Powerful content is, therefore, not just a nice-to-have. It’s a necessity.
Beth Tancredi Chunn is an accomplished author, blogger, writer, editor, and marketer with extensive experience writing copy for print and digital marketing, social media, direct mail, and other B2B and B2C marketing collateral for research, media, health care, and financial services.
Her lifelong passion for writing and ability to capture the appropriate voice of the company transcends industries and ensures that messaging is compelling, accurate and on-brand.