Consumers don’t want to be sold — they want to be informed.
Did you know?
- Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (comScore)
- 81% of online consumers say blogs are trusted sources of information and advice. (BlogHer)
- Written articles, especially “how-tos” and case studies, are the kinds of content that lend blogs the most credibility.
Powerful content is, therefore, not just a nice-to-have. It’s a necessity.
Beth Tancredi Chunn is an accomplished author, blogger, writer, editor, and marketer with extensive experience writing copy for print and digital marketing, social media, direct mail, and other B2B and B2C marketing collateral for research, media, health care, and financial services.
Her lifelong passion for writing and ability to capture the appropriate voice of the company transcends industries and ensures that messaging is compelling, accurate and on-brand.
Blog: Four Tips for Improving Self-Esteem in Teen (and Pre-teen) Girls
Article: If the Shoe Fits: Complex Networks Runs With a Different Revenue Model
Blog: 5 Business Lessons from Behind the Wheel
Web Copy: WeJane TV
Book: The Truth Behind My Trident: Overcoming Life and Business Obstacles the Navy SEAL Way
Book: Pursuing My Wonderful
Article: Hearts & Science: Transforming Programmatic With People, Data and Technology
Article: Building Community, Trust, and Leadership, Blavity Inc. Breaks the Media Mold
Article: Dotdash Has Publishing Down to a Science
Video Script: Coastal Habitat for Humanity - 25th Anniversary Video
Web Copy: Deliver Me Greek
Web Copy: Goal Digger Fitness - About Us
Article: Consumer Spending Update: Economic Confidence Takes a Hit in the New Year
Article: 32% Will Tune In To The Royal Wedding
Blog: Four Tips for Improving Self-Esteem in Teen (and Pre-teen) GirlsBlog for LeadHer, a company dedicated to empowering young women, the women who raise them, and their mentors by giving them the guidance and resources to build confidence and resilience needed for future success.
Article: If the Shoe Fits: Complex Networks Runs With a Different Revenue ModelLong-form feature article about Rich Antoniello, CEO of Complex Networks, to promote keynote speakers at upcoming events for an advertising technology company.
Blog: 5 Business Lessons from Behind the WheelThis personal blog shares the business lessons I learned while taking driver's education classes in the 1980s.
Web Copy: WeJane TVMy own passion project, WeJane TV, needed a website and copy that promoted our women's programming.
Book: The Truth Behind My Trident: Overcoming Life and Business Obstacles the Navy SEAL WayKoontz tells the true stories of his journey leading up to, during, and after his time with the SEALs. He demonstrates how the lessons learned through those trials and tribulations can arm you with the tools to overcome the personal and professional obstacles in your life.
Book: Pursuing My WonderfulNon-fiction book that parallels my journey to entrepreneurship to post-divorce dating.
Video Script: Coastal Habitat for Humanity - 25th Anniversary VideoCommissioned to write the video script for Coastal Habitat for Humanity's 25th anniversary gala.
Web Copy: Goal Digger Fitness - About UsFitness apparel company needed to improve their About Us copy on their website to better capture the personality of the company.
Article: Consumer Spending Update: Economic Confidence Takes a Hit in the New YearMonthly article based on analysis of polling data regarding the economy and spending.
Article: 32% Will Tune In To The Royal WeddingFeature article about perceptions of the Royal wedding based on public opinion polling data.