Consumers don’t want to be sold — they want to be informed.
Did you know?
- Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (comScore)
- 81% of online consumers say blogs are trusted sources of information and advice. (BlogHer)
- Written articles, especially “how-tos” and case studies, are the kinds of content that lend blogs the most credibility.
Powerful content is, therefore, not just a nice-to-have. It’s a necessity.
Beth Tancredi Chunn is an accomplished author, blogger, writer, editor, and marketer with extensive experience writing copy for print and digital marketing, social media, direct mail, and other B2B and B2C marketing collateral for research, media, health care, and financial services.
Her lifelong passion for writing and ability to capture the appropriate voice of the company transcends industries and ensures that messaging is compelling, accurate and on-brand.
Books
The Truth Behind My Trident: Overcoming Life and Business Obstacles the Navy SEAL Way
The Professional Speaker’s Guide to Book Publishing
Articles
Player First Campaign for Ultimate Endgamers League
The Esports Trade Association to Launch First-of-its-Kind Complimentary Esports Leadership Program
Prebid.org: The Braintrust of Open-Source Advertising Solutions
Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data
Yesterday’s Malware Solutions Won’t Solve Tomorrow’s Problems
Four Ways Banks Can Help Main Street USA Thrive Again
Time doesn’t heal all wounds: 7 signs it’s time to see a wound specialist
6 ways women can prevent urinary tract infections
Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept
7 lies women tell themselves about breast lumps and screenings
Navy SEAL Adds Inspiration to Financial Executive’s Plans for 2020 Cross-Country Bike Ride
Luck of the Irish Spawns Research Collaboration During Pandemic
How Being Scrappy Saved the Day: A Tale of People, Technology and Determination During COVID
Lifechanging bariatric procedure gives mother of two a new lease on life
Don Bowen: IPOs on the Decline?
Creating Meaningful Conversations about Diversity
Fellowships, Start-ups & COVID-19
Banks #GetCoinMoving to Ramp Up Coin Circulation
Quick Action and Personal Care by Monmouth Crossing Staff Is a Life-Saver
About Face: Military Banks Offer Advice on Remote Customer Relationships
How’s Your CEO’s Cognitive Flexibility?
Putting the Brakes on Bathroom Breaks (Healthviews)
Positively Breathtaking (Healthviews)
If the Shoe Fits: Complex Networks Runs With a Different Revenue Model
Consumer Spending Update: Economic Confidence Takes a Hit in the New Year
COVID-19 Exposes Threats, Opportunities for the Payments Business
Esports: Changing the Name of the Advertising Game
Building Community, Trust, and Leadership, Blavity Inc. Breaks the Media Mold
Direct Mail
Mid-Atlantic Surgical Associates Heart Surgery Mailer
Monmouth County Associates OBGYN Mailer
Otolaryngology Mailer
Web Copy
Video Scripts
Coastal Habitat For Humanity Celebrates 25 Years
Blogs
Four Tips for Improving Self-Esteem in Teen (and Pre-teen) Girls
5 BUSINESS LESSONS FROM BEHIND THE WHEEL